French Connection 2009 introduces new regional tourism boards in the Indian market
The seventh edition of French Connection 2009, the annual road show conducted by Atout France, the French Tourism Department Agency, was held in Mumbai from November 23-24, 2009. The road show observed several new tourism boards from France entering the Indian market with an aim to tap the growing outbound tourist segment, while 23 exhibitors showcasing various French tourism products. This year, the event has been spearheaded by Paris Ile-de-France Regional Tourist Board, which is investing for the promotional activity in the Indian market for the first time. The Val d’Isere Tourist Office, Loire Valley Tourist Office and the Saint Tropez Tourism are also exhibiting their destinations to the Indian market for the first time. The French Connection 2009 road show which began yesterday in New Delhi will conclude today.
Other exhibitors from Paris at the road show in Mumbai included Centre Georges Pompidou, Chateau et Parc de Thoiry, Cityrama, Dream Castle Hotel, Galaries Lafayette, Lucien Barriere Hotels & Casino, KTS France and Paradis Latin. Centre Georges Pompidou is also in the process of conducting an exhibition in 2011 to showcase the Indian contemporary art scene. Dream Castle Hotel located at Disneyland, Paris is targeting the Indian family segment to its property. Disneyland Paris received more than 1,500 Indian families in 2009. The exhibitors from other parts of Paris include: Deauville Tourist Office, Strasbourg Tourist Office, Chamonix Mont Blanc Promotion, Lyon Tourism Board, Lourdes Tourist Office and Nice Convention and Visitors’ Bureau.
Speaking on the India focus, Nicholas Barret, Deputy Managing Director and Marketing Director, Paris Ile-de-France Tourist Board stated, “We want to tap the Indian market and will strategise our promotional activities around a calendar of events that we have created for Paris.” The tourism board along with Atout France has entered into an association with Kuoni Travel Group to promote Paris as a standalone destination. The association has launched a programme Le Nouveau Paris highlighting the city as a destination with 700 events every year catering to families and MICE segment. Kuoni has also designed offerings like Private Luxury Journeys, Ski Holidays, Honeymoons and Sports Tours to France.
Commenting on the potential of the Indian outbound market for France, Catherine Oden, Director, Atout France India said, “India has recorded ten – 15 per cent year-on-year growth to France with a progression in the profile of visitors as well. We have observed an increase in the average spend, length of stay and new regions visited by Indian visitors. This has led us to intensify our marketing strategies for this market as well as innovate in our product offering and this will be a constant process.”
The seventh edition of French Connection 2009, the annual road show conducted by Atout France, the French Tourism Department Agency, was held in Mumbai from November 23-24, 2009. The road show observed several new tourism boards from France entering the Indian market with an aim to tap the growing outbound tourist segment, while 23 exhibitors showcasing various French tourism products. This year, the event has been spearheaded by Paris Ile-de-France Regional Tourist Board, which is investing for the promotional activity in the Indian market for the first time. The Val d’Isere Tourist Office, Loire Valley Tourist Office and the Saint Tropez Tourism are also exhibiting their destinations to the Indian market for the first time. The French Connection 2009 road show which began yesterday in New Delhi will conclude today.
Other exhibitors from Paris at the road show in Mumbai included Centre Georges Pompidou, Chateau et Parc de Thoiry, Cityrama, Dream Castle Hotel, Galaries Lafayette, Lucien Barriere Hotels & Casino, KTS France and Paradis Latin. Centre Georges Pompidou is also in the process of conducting an exhibition in 2011 to showcase the Indian contemporary art scene. Dream Castle Hotel located at Disneyland, Paris is targeting the Indian family segment to its property. Disneyland Paris received more than 1,500 Indian families in 2009. The exhibitors from other parts of Paris include: Deauville Tourist Office, Strasbourg Tourist Office, Chamonix Mont Blanc Promotion, Lyon Tourism Board, Lourdes Tourist Office and Nice Convention and Visitors’ Bureau.
Speaking on the India focus, Nicholas Barret, Deputy Managing Director and Marketing Director, Paris Ile-de-France Tourist Board stated, “We want to tap the Indian market and will strategise our promotional activities around a calendar of events that we have created for Paris.” The tourism board along with Atout France has entered into an association with Kuoni Travel Group to promote Paris as a standalone destination. The association has launched a programme Le Nouveau Paris highlighting the city as a destination with 700 events every year catering to families and MICE segment. Kuoni has also designed offerings like Private Luxury Journeys, Ski Holidays, Honeymoons and Sports Tours to France.
Commenting on the potential of the Indian outbound market for France, Catherine Oden, Director, Atout France India said, “India has recorded ten – 15 per cent year-on-year growth to France with a progression in the profile of visitors as well. We have observed an increase in the average spend, length of stay and new regions visited by Indian visitors. This has led us to intensify our marketing strategies for this market as well as innovate in our product offering and this will be a constant process.”
Source: travelbiz
Posted by
admin
on Nov 27th, 2009 and filed under
Travel.
You can follow any responses to this entry through the
RSS 2.0.
You can leave a response by filling following comment form or trackback to this entry from your site
