‘Paa’ to release in 20 countries with 700 prints
Amitabh Bachchan’s much-awaited ‘Paa’, in which Big B plays a 13-year-old boy suffering from progeria that accelerates the ageing process, will release Friday in 20 countries with 700 prints, including digital.
‘Paa’ is an AB Corp Ltd. presentation in association with Reliance BIG Pictures, which will release it simultaneously in India as well as other countries like Britain, Canada, US, UAE, Australia, South Africa and New Zealand.
Directed by R. Balakrishnan, the film will see Abhishek and Vidya Balan as Amitabh’s parents. Ahead of its release, it is having extensive marketing and promotion campaigns.
Amitabh Bachchan says “Paa” was crucial for his production company AB Corp and that Abhishek has done a remarkable job as a producer by wrapping up the film within a Rs.15 crore (Rs.150 million) budget.
“Any film that a producer makes is crucial for him financially. And we completely recognise that. We can only hope that ‘Paa’ does well. This time Abhishek has managed all the production hassles and I am glad he has done it with a high level of maturity,” Amitabh told IANS in an interview on phone from Mumbai. “We had set out to make the film within an estimated budget of Rs.15 crore and Abhishek managed it in Rs.14.75 crore. This, in times when movie budgets are soaring to Rs.50 crore.
The real life father-son duo star in reverse roles in the film. Amitabh says he was “quite well-behaved and obedient” on the sets unlike the “troublesome child” he was called by Abhishek who plays his father. “Abhishek must have been fooling around when he said I was a troublesome kid. In fact, I was quite a well-behaved and obedient child (on the sets). I followed all instructions of the script and did as much mischief as the script and director Balki required from me. It was all in good fun,” Amitabh said.
Amitabh, 67, had to wear over eight pieces of specially crafted clay pieces designed by international make-up artist Stephan Dupuis for his role and says he was pampered well during the entire process.
Idea Cellular had tied up with ‘Paa’ for ‘Talk to Auro’ activity – it will allow callers to leave messages for Auro and in return receive calls from Auro on a pre-determined date. Apart from this, ring back tones in Auro’s voice and other value added services too will be available on Idea network.
BIG FM is on board as the film’s radio partner.
Amitabh Bachchan’s much-awaited ‘Paa’, in which Big B plays a 13-year-old boy suffering from progeria that accelerates the ageing process, will release Friday in 20 countries with 700 prints, including digital.
‘Paa’ is an AB Corp Ltd. presentation in association with Reliance BIG Pictures, which will release it simultaneously in India as well as other countries like Britain, Canada, US, UAE, Australia, South Africa and New Zealand.
Directed by R. Balakrishnan, the film will see Abhishek and Vidya Balan as Amitabh’s parents. Ahead of its release, it is having extensive marketing and promotion campaigns.
Amitabh Bachchan says “Paa” was crucial for his production company AB Corp and that Abhishek has done a remarkable job as a producer by wrapping up the film within a Rs.15 crore (Rs.150 million) budget.
“Any film that a producer makes is crucial for him financially. And we completely recognise that. We can only hope that ‘Paa’ does well. This time Abhishek has managed all the production hassles and I am glad he has done it with a high level of maturity,” Amitabh told IANS in an interview on phone from Mumbai. “We had set out to make the film within an estimated budget of Rs.15 crore and Abhishek managed it in Rs.14.75 crore. This, in times when movie budgets are soaring to Rs.50 crore.
The real life father-son duo star in reverse roles in the film. Amitabh says he was “quite well-behaved and obedient” on the sets unlike the “troublesome child” he was called by Abhishek who plays his father. “Abhishek must have been fooling around when he said I was a troublesome kid. In fact, I was quite a well-behaved and obedient child (on the sets). I followed all instructions of the script and did as much mischief as the script and director Balki required from me. It was all in good fun,” Amitabh said.
Amitabh, 67, had to wear over eight pieces of specially crafted clay pieces designed by international make-up artist Stephan Dupuis for his role and says he was pampered well during the entire process.
Idea Cellular had tied up with ‘Paa’ for ‘Talk to Auro’ activity – it will allow callers to leave messages for Auro and in return receive calls from Auro on a pre-determined date. Apart from this, ring back tones in Auro’s voice and other value added services too will be available on Idea network.
BIG FM is on board as the film’s radio partner.
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on Nov 30th, 2009 and filed under
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